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What Pokémon can teach you about being a great creative | Ricky Richards | Happy Ending

32:00 min watch
Recorded 9 March 2016
@ Leeds College of Art
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For our latest visit to Leeds College of Art, Ricky Richards, Creative Director at Happy Ending came along to give a talk on ‘What Pokémon can teach you about being a great creative’.

During Ricky’s talk he provides insights into how he comes up with ideas and how his career is built around his focus of three big projects that he will forever be proud of. Also included is a Q&A where Ricky answers questions about ideas such as getting them to right people, how it’s impossible to prevent people stealing them and how he broke into the advertising industry as a single creative.

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