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Mel Arrow, BBH London, Cambridge University

18:05 min watch
Recorded 24 October 2014
@ Cambridge University
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How a brand's purpose combined with a great idea can have a huge impact for today's brands.

About Mel

Melanie is a Strategist for BBH London. As well as working on the BA and Gordon's accounts, she's also Director of the BBH School of Ideas, an apprenticeship scheme to seek out, train and employ great talent. BBH are one of the founders of British advertising having produced many recognisable adverts such as Levi's Flat Eric, Johnnie Walker's "Keep Walking" and Audi's "Vorsprung durch Technik".

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