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Amy Witter, Senior Planner, BETC London

26:00 min watch
Recorded 24 October 2014
@ Cambridge University
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Amy Witter, Planner at BETC London came with us back to her old university to talk about her role within an advertising agency's planning department.

Amy Witter and now Planner at BETC London came with us back to her old university to help deliver another set of creative industry talks.

Amy’s talk focused on advertising and her role within the planning department. Sharing campaign examples from concept through to delivery, Amy goes on to provide tips for any student looking to break into a agency role.

Amy started out as a Marketing Assistant at Thatchers Cider company (client side) and went on to join AMV BBDO as an Account Director before progressing into a planning role.

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