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We live in difficult times

4 min, 0 sec read
11:45 AM | 19 October 2016
by Tony Cullingham
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Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

Bankrupt economies, sluggish growth, Brexit and the continuing wars in Afghanistan, Ukraine and Syria have cast an uncertainty over many businesses.

Clients don't like spending money in the best of times.

They all want advertising for nothing. Or they don't want advertising.

In 'adland' the fatted calf is being slowly starved and its rib cage is prominent.

Tech companies, content agencies and start-ups are doing well but the traditional above-the-line agencies are struggling. Many have a hiring freeze.

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