Using an ideas wall
Shelli Walsh, founder of ShellShock UK, talks about the benefits of idea walls and how to go about creating a solid content strategy.
Being a creative type I have always found it difficult to explain my thought process as it is something that happens subconsciously. I just ‘have’ ideas, most of the time I don’t really feel like I control it. It’s only when I can’t have ideas that I pay it any attention.
When I began to speak and write about what it is to be creative I begin to research and read extensively on the subject, particularly about how the brain functions and thinking skills. What I learnt was that thinking skills and creativity can be worked like a muscle and intelligence is not directly related to either.
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