Michael Lester, a London based UK freelance designer and illustrator was asked to get people talking about his work, as a brief set by Jelly London for the D&AD New Blood Festival.
Lester then thought of the idea to shrink his portfolio in not only size but also content – which is only slightly bigger than the size of a thumbnail! The designer then conveyed that the contents of the miniature portfolio were to bring across the message that he is a “ideas-driven visual communicator.”
The book consists of single page images representing his work with a simple sentence on the conjoined page. For example, ‘Monitoring the World Cup in Brazil’, with an image of the Brazilian flag in the form of an eye.
Copies of the “world’s smallest portfolio” were then packaged with a magnifying glass and sent to Lester’s favourite agencies.
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