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The ‘World’s Smallest Portfolio’

45 sec read
11:30 AM | 31 July 2015
by Samroj Lama
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Why go large to be eye catching when it is just as effective to go small? Which is exactly what Michael Lester to showcase his portfolio.

Michael Lester, a London based UK freelance designer and illustrator was asked to get people talking about his work, as a brief set by Jelly London for the D&AD New Blood Festival.

Lester then thought of the idea to shrink his portfolio in not only size but also content – which is only slightly bigger than the size of a thumbnail! The designer then conveyed that the contents of the miniature portfolio were to bring across the message that he is a “ideas-driven visual communicator.”

The book consists of single page images representing his work with a simple sentence on the conjoined page. For example, ‘Monitoring the World Cup in Brazil’, with an image of the Brazilian flag in the form of an eye.

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