Twitter Facebook Vimeo

The Planning bootcamp

3 min, 1 sec read
9:45 AM | 18 November 2016
by Sharvari Dorwat
   •       •   
Become an FR Writer

Sharvari Dorwat attended a recent advertising planning bootcamp at FutureRising, she shares her experience from the day and some of the key take aways.

I had been to lots of talks and portfolio review events about advertising before, but this was the first time I attended a short workshop/ bootcamp on planning. I did not know what to expect. However, the event delivered more than it promised. Not only did it provide a valuable view on the job of planner, but also a complete overview of the past, present and future of the part played by planners in the industry.

The bootcamp was lead by David Adamson (a senior planner at Saatchi and Saatchi). He introduced us to his personal tricks and tools to define problems, develop insights and measure their effectiveness, using various engaging activities.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.