Twitter Facebook Vimeo

The Planning bootcamp

3 min, 1 sec read
9:45 AM | 18 November 2016
by Sharvari Dorwat
   •       •   
Become an FR Writer

Sharvari Dorwat attended a recent advertising planning bootcamp at FutureRising, she shares her experience from the day and some of the key take aways.

I had been to lots of talks and portfolio review events about advertising before, but this was the first time I attended a short workshop/ bootcamp on planning. I did not know what to expect. However, the event delivered more than it promised. Not only did it provide a valuable view on the job of planner, but also a complete overview of the past, present and future of the part played by planners in the industry.

The bootcamp was lead by David Adamson (a senior planner at Saatchi and Saatchi). He introduced us to his personal tricks and tools to define problems, develop insights and measure their effectiveness, using various engaging activities.

More stories

  1. The behavioural shift: 3 key challenges for branding

    Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.

  2. The Little White Lies Guide to Making Your Own Movie in 39 Steps

    We take a look at Matthew Thrift’s guide to making your own movie using tools you already have in just 39 steps.

  3. Creating a CV the Disney way

    Are you a Disney fan? Check out the CVs of your beloved characters including Ariel, Cinderella and Beast.

  4. Working in Qatar compared to England

    Azan Ahmed, who has worked in both England and Qatar, shares some difference between the day-to-day life and work culture.

  5. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  6. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

×