The Planning bootcamp
Sharvari Dorwat attended a recent advertising planning bootcamp at FutureRising, she shares her experience from the day and some of the key take aways.
I had been to lots of talks and portfolio review events about advertising before, but this was the first time I attended a short workshop/ bootcamp on planning. I did not know what to expect. However, the event delivered more than it promised. Not only did it provide a valuable view on the job of planner, but also a complete overview of the past, present and future of the part played by planners in the industry.
The bootcamp was lead by David Adamson (a senior planner at Saatchi and Saatchi). He introduced us to his personal tricks and tools to define problems, develop insights and measure their effectiveness, using various engaging activities.
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