Luke Sutton is currently the lead graphic designer at Purple Cow in Maidstone, UK and has developed a different style of portfolio using personal information and a professional format to reel in his audience.
THE PROFESSIONAL SIDE
The CV/Portfolio is a high quality, printed booklet, which has been well designed, with careful consideration of layout and the use of few colours, giving it a firm identity.
THE PERSONAL SIDE
From the very start of the booklet, the reader is targeted with bold writing stating “This is for you:” followed by the name and address. The booklet then consists of several areas with personal information in large writing such as, ‘I am very wary of my prematurely receding hairline.’
A portfolio like this can be considered rather controversial, however it brings a lighthearted atmosphere to what can be a strenuous process of hiring. Either way, personal information will catch anyone’s attention, just be careful with what you use!
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