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The Perfect Pitch

6 min, 21 sec read
12:30 PM | 2 June 2016
by Ricky Richards
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Ricky Richards provides 10 suggestions for creative graduates, all from his experience of watching hundreds of students pitch.

Since being introduced to FutureRising, I’ve been fortunate enough to give talks at several Universities around the country. During this time I’ve met hundreds of creative students and watched countless pitches to the briefs we put out at the end of every event. Below is a list of 10 focus points where students typically slip up while giving these pitches.

Note* The brief asks students to choose a struggling brand and to suggest a campaign for how they may re-establish themselves in the market.

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