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The next decade of advertising

1 min, 51 sec read
12:45 PM | 19 April 2017
by Christopher Thuesday
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Google glass, personalised advertising, and streaming have royally messed with the advertising industry, what's next?

Picture this: every advert you see from now on is personally catered to you. No more weird car insurance ads, funeral planning services, or PPI claims.

Well, this could very well be our future, with YouTube now allowing users to skip the ads advertisers are fixated on grabbing our attention within that all-important five-second window.

As a result, YouTube ads are becoming that little bit cleverer and funnier. With advertisers now able to follow how long their clips are being watched, they can gauge the success of their marketing more accurately than ever before.

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