The next decade of advertising
Google glass, personalised advertising, and streaming have royally messed with the advertising industry, what's next?
Picture this: every advert you see from now on is personally catered to you. No more weird car insurance ads, funeral planning services, or PPI claims.
Well, this could very well be our future, with YouTube now allowing users to skip the ads advertisers are fixated on grabbing our attention within that all-important five-second window.
As a result, YouTube ads are becoming that little bit cleverer and funnier. With advertisers now able to follow how long their clips are being watched, they can gauge the success of their marketing more accurately than ever before.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.
What is modern PR?
Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.
Drama at university, is it worth an applause?
Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?
10 ways to ace your Skype interview
Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.
Single life as a creative: get over the break up
Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.
'How she leads': women empowerment
Kristen Berkeley talks about her new series about her women empowerment series on Youtube, 'How she leads', which aims to shine light and appreciation on career women, to inspire others.