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The evolution of creativity

2 min, 45 sec read
16:45 PM | 27 October 2016
by Dipika Rangasami
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Dipika Rangasami explores the meaning behind being creative and how the term previously reserved for specialist creators is todays hottest word in every industry.

You hear it all around and witness it being an imperative skill in job specs, creativity sure has come a long way from being a topic/skill/way of thinking, to what it is today. Whilst Wikipedia uses the term “phenomenon” in its definition of creativity, you and I can both agree that creativity and creative skills are no longer reserved for those interested in careers in the creative industries. So how exactly has this transformation happened?

Old school thought: Art reflects creativity

In the good old days, creativity and creative skills began and ended with individuals such as painters, sculptors, movie makers and authors. You would have found it nearly impossible to sell yourself with exceptional creative thinking skills unless you’re great with art, writing or design. In the past’s defence though, given that several industries that exist today, such as the tech industry, were still relatively in their infancy, it is no wonder creativity was not as abound as a skill to have as it is today.

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