Twitter Facebook Vimeo

The connected host by BMW with Air Bnb

53 sec read
9:30 AM | 10 November 2017
by Rosie Pond
   •       •   
Become an FR Writer

Students at Pasadena ArtCentre College of Design won first place on their app idea for BMW Connected that blends in Air Bnb's best bits.

Mini-breaks are amazing, but it’s super annoying spending your limited time researching where to eat, drink, visit, and how to get there when you’re somewhere unfamiliar. Pasadena’s ArtCenter College of Design students Esteban Cardona Jimenez, Benson Rong, Laura Proenza, Samantha Kim, and Kristine Lim partnered with BMW Connect and Airbnb on a creative campaign to make holidaying more relaxed, and help guests experience the area "like a local".

Airbnb hosts can catalogue their favourite bars, restaurants, and "secret local spots" on the BMW Connected app. They can then share this information with their guests through a one-touch beacon. Guests have access to a list of activities, shops, and even the best parking spots in an area, with activities adapting to the time of day.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×