The connected host by BMW with Air Bnb
Students at Pasadena ArtCentre College of Design won first place on their app idea for BMW Connected that blends in Air Bnb's best bits.
Mini-breaks are amazing, but it’s super annoying spending your limited time researching where to eat, drink, visit, and how to get there when you’re somewhere unfamiliar. Pasadena’s ArtCenter College of Design students Esteban Cardona Jimenez, Benson Rong, Laura Proenza, Samantha Kim, and Kristine Lim partnered with BMW Connect and Airbnb on a creative campaign to make holidaying more relaxed, and help guests experience the area "like a local".
Airbnb hosts can catalogue their favourite bars, restaurants, and "secret local spots" on the BMW Connected app. They can then share this information with their guests through a one-touch beacon. Guests have access to a list of activities, shops, and even the best parking spots in an area, with activities adapting to the time of day.
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