Twitter Facebook Vimeo

The connected host by BMW with Air Bnb

53 sec read
9:30 AM | 10 November 2017
by Rosie Pond
   •       •   
Become an FR Writer

Students at Pasadena ArtCentre College of Design won first place on their app idea for BMW Connected that blends in Air Bnb's best bits.

Mini-breaks are amazing, but it’s super annoying spending your limited time researching where to eat, drink, visit, and how to get there when you’re somewhere unfamiliar. Pasadena’s ArtCenter College of Design students Esteban Cardona Jimenez, Benson Rong, Laura Proenza, Samantha Kim, and Kristine Lim partnered with BMW Connect and Airbnb on a creative campaign to make holidaying more relaxed, and help guests experience the area "like a local".

Airbnb hosts can catalogue their favourite bars, restaurants, and "secret local spots" on the BMW Connected app. They can then share this information with their guests through a one-touch beacon. Guests have access to a list of activities, shops, and even the best parking spots in an area, with activities adapting to the time of day.

More stories

  1. Dealing with rejection from your dream job

    Have you just been rejected from your dream job? It can be devastating but we’re here to help you move on.

  2. LEGO Recycle

    In a thought-provoking and environmentally conscious execution, students from the Art Center College of Design in Pasadena, California have created an idea titled ‘LEGO Recycle’ that appeals to the child in all of us.

  3. Why performing arts students make good employees

    Whether you’re a student considering taking a Performing Arts course, an employer looking for creatives, or a performer yourself, this article will help debunk certain stigmas surrounding the employability and work ethic of Performing Arts Students.

  4. Feeling unfulfilled? Work abroad

    Do you want to work abroad but you don’t know how? We discuss getting a holiday visa, teaching abroad, volunteering or even taking up a ski season.

  5. From studying neuroscience to a marketing career

    Cal McKim delves into his university choices and that after believing his passion was in neuroscience career, marketing gave him the chance to mix his interest in understanding what motivates people day-to-day.

  6. Playnting a new art form?

    Khairul Anwar Fazlur a student at Saint Joseph’s Institution International (SJI) Singapore believes he has developed a unique art technique which merges drumming and painting.