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The career path that has no path

1 min, 51 sec read
9:30 AM | 14 October 2016
by Jeremy Garner
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Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

One of the most interesting things, I believe, about embarking on a career in this business is the fact that however it may appear today, you know that it will be completely different in ten years’ time.

"It all adds up to a media landscape that’s constantly in a state of flux."

Of course, the reasons for this are quite simple: with the fragmentation of digital touchpoints from about the mid-2000s onwards, the methods available to brands to reach consumers grew almost exponentially. Plus, with constant technology breakthroughs available to brands as both a way of standing out and resonating with consumers, it all adds up to a media landscape that’s constantly in a state of flux.

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