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Watch for Nepal

28 sec read
12:45 PM | 9 October 2015
by Philippa Smithers
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Miami Ad School students create an innovative way of donating to charity, by turning YouTube adverts that you would normally skip, into something that can change lives.

Students from Miami Ad School Mumbai (Hamanish Ashar, Rushad Patel and Sonica Baptist) impress once again with their innovative and ground breaking ideas. Here they take the 2015 Nepal earthquake as inspiration for an advertising campaign that would change lives.

The students had the idea of using YouTube adverts as a solution for countries who need immediate support, by offering a “watch to donate” button. Instead of skipping an ad like most normally would, they have the power to help by doing something so simple as to watch.

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