What if books had epic movie-like trailers?
Students from New York's Miami Ad School explore the idea of promoting books the way films are marketed.
Movies have epic marketing. Books... not so much.
What we love about this is the simple yet powerful idea behind the campaign. It's instantly understandable and nobody can deny that it would make books seem a much more appealing.
Jesper and Christian have also thought about how the campaign would work with clever executions in cinemas and on iTunes.
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