Movies have epic marketing. Books... not so much.
What we love about this is the simple yet powerful idea behind the campaign. It's instantly understandable and nobody can deny that it would make books seem a much more appealing.
Jesper and Christian have also thought about how the campaign would work with clever executions in cinemas and on iTunes.
Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.
How can I put my CV onto one page?
Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.
FutureRising's Playlist: Friday Office Feeling
For this week's playlist in our Spotify series, we're the soundtrack to your office fun with the 'Friday Office Feeling' playlist.
Building music the Lego way
Art Director, Brad Clymer, combines the beauty of music with the playful fun of Lego to create an in-store experience called Lego Song Builder.
Minimalist portfolio packs a sweet treat
Some portfolios go to extreme lengths to impress. Graphic Designer, Hayley Aroha, has raised the bar again.
Siri recorder to help abuse victims
The main issue that stops gender violence from reporting is fear. Miami Ad students Rodrigo Dominguez and Elena Hernandez want to stop this.
Realities of post-university for an international student
Recent graduate Bunga Runtunuwu reflects on the troubles international students may have after graduating of landing a job immediately.