Movies have epic marketing. Books... not so much.
What we love about this is the simple yet powerful idea behind the campaign. It's instantly understandable and nobody can deny that it would make books seem a much more appealing.
Jesper and Christian have also thought about how the campaign would work with clever executions in cinemas and on iTunes.
Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.
Donut trickery lands guy 10 job interviews
Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.
Five quick job application tips to remember
Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.
When I’m A Dad
Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.
5 tips to help you cope with finding a placement
Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.
We Wish you a Merry Critmas
#MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.
Top tips from creative industry masters
We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'