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What if books had epic movie-like trailers?

30 sec read
12:30 PM | 23 October 2014
by Jim Compton-hall
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Students from New York's Miami Ad School explore the idea of promoting books the way films are marketed.

Movies have epic marketing. Books... not so much.

So Miami Ad School's Jesper Bryngelsson and Christian Thomsen came up with this neat campaign to give Penguin books some more attention. 

What we love about this is the simple yet powerful idea behind the campaign. It's instantly understandable and nobody can deny that it would make books seem a much more appealing.

Jesper and Christian have also thought about how the campaign would work with clever executions in cinemas and on iTunes.



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