Finally! A music platform for those who don't have enough friends to form a band.
We're impressed with this creative idea from Patrick Beskow and Frida Siversen Ljung of Berghs School of Communication. An online platform that allows Universal Music to go back to providing people with the most interesting music.
A few logistics would need to be worked out but we like the idea of people with different skills, from all over the world, coming together to create a new record. And the video case study has been immaculately executed.
We hope there would also be an option to submit lyrics as well (for those of us with no discernible musical talent).
Art Director: Patrik Beskow
Copywriter: Frida Siversen Ljung
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