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TreePrint

01:40 min watch
11:00 AM | 31 July 2015
by Kelly Jolliff
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Cheryl Seah from the College of the Arts in Singapore was recently awarded a Future lions Award for her unique approach to reducing deforestation.

The idea uses an app which matches a person’s fingerprint with a tree that has a similar print and allows the user to find out more about his or her tree and donate money to protect it. By giving the tree a sense of belonging to one specific person, it helps create and build up a connection, which then goes on to give them a sense of urgency to help protect there ‘own’ unique tree.



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