Cheryl Seah from the College of the Arts in Singapore was recently awarded a Future lions Award for her unique approach to reducing deforestation.
The idea uses an app which matches a person’s fingerprint with a tree that has a similar print and allows the user to find out more about his or her tree and donate money to protect it. By giving the tree a sense of belonging to one specific person, it helps create and build up a connection, which then goes on to give them a sense of urgency to help protect there ‘own’ unique tree.
Explore more student work this way.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.