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The Underground Library

35 sec read
11:23 AM | 24 September 2013
by Adam Oldfield
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Inevitably since the introduction of the internet and all the devices we now own to consume knowledge. Not just here but in America public libraries are being closed as fewer are people visiting.

The one place most of our devices do not quite work yet is the underground. So creatives; Keri Tan, Max Pilwat and Ferdi Rodriguez came up with a solution to entice people back to the libraries by serving short snippets from best selling books to mobiles.

After leaving the underground readers would be reminded that to finish reading all they had to do was visit the closest library via a map provided.

Credits
Art Directors: Keri Tan and Max Pilwat
Copywriter: Ferdi Rodrigues
School: Miami Ad School

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