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The Megabus Book

23 sec read
9:30 AM | 21 October 2013
by Adam Oldfield
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Students Callum and Marc from Sunderland, reworked the portfolio creation rules by cooking up a brand new collection of work on a seven hour Megabus trip from the North East to London. 

With the day's Metro as campaign inspiration, the duo created ideas for Comedy Central, Morrisons, Nike, Sony and Virgin. Watch all the opportunities they landed in just one day above.


Creatives: Callum Prior and Marc Rayson
School: Sunderland University

D&AD Student Yellow Pencil 2013

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