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The Carex High Five Challenge

28 sec read
12:25 PM | 20 March 2014
by Adam Oldfield
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A fun and engaging idea by Sy and Ken to promote a boring product (Carex antibacterial gel) and reinforce a positive brand personality.

Sy and Ken, an advertising outfit from the island of Barbados created this video to show the two hour cleaning power of Carex. Between them they get over a thousand high fives in two hours. Now alarm bells are probably sounding in your head. "What about the GERMS?!" Well with Carex antibacterial gel, you need not worry. 

It's a really fun way to promote the benefits of what is, a pretty drab product. Plus it enforces a positive attitude for the brand, making it more memorable and more likeable.

Credits

Creatives: Syanne Patterson and Ken T

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