Twitter Facebook Vimeo

The Carex High Five Challenge

28 sec read
12:25 PM | 20 March 2014
by Adam Oldfield
   •       •    Watch later
Want your writing featured?

Sy and Ken, an advertising outfit from the island of Barbados created this video to show the two hour cleaning power of Carex. Between them they get over a thousand high fives in two hours. Now alarm bells are probably sounding in your head. "What about the GERMS?!" Well with Carex antibacterial gel, you need not worry. 

It's a really fun way to promote the benefits of what is, a pretty drab product. Plus it enforces a positive attitude for the brand, making it more memorable and more likeable.


Creatives: Syanne Patterson and Ken T

Please log in or sign up before participating in the conversation.

More stories

  1. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  2. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  3. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  4. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.

  5. 8 ways to smash your last year at university

    Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.

  6. Book Review: The Typography Idea Book by Steven Heller & Gail Anderson

    We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.