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The Carex High Five Challenge

28 sec read
12:25 PM | 20 March 2014
by Adam Oldfield
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Sy and Ken, an advertising outfit from the island of Barbados created this video to show the two hour cleaning power of Carex. Between them they get over a thousand high fives in two hours. Now alarm bells are probably sounding in your head. "What about the GERMS?!" Well with Carex antibacterial gel, you need not worry. 

It's a really fun way to promote the benefits of what is, a pretty drab product. Plus it enforces a positive attitude for the brand, making it more memorable and more likeable.

Credits

Creatives: Syanne Patterson and Ken T

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