With this piece of work, School of Communication Arts students, Adam Newby and Will Wells, attempt to capitalise on the feeling of nostalgia. Understanding that Sky has now been around for 25 years, and that many people have grown up with the brand, the students wrote copy that tries to elicit an emotional response.
What we like about this piece is the use of telescopic text to create interactive adverts. It makes them feel as if they're not just another print ad. They're something special and innovative, just like Sky.
Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.
When I’m A Dad
Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.
5 tips to help you cope with finding a placement
Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.
We Wish you a Merry Critmas
#MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.
Top tips from creative industry masters
We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'
9 TED Talks you should watch to build a strong career
A roundup of the best TED Talks to help you build the best and strongest career possible.
6 suggestions for those graduating with a degree in music
Isobel Leventhorpe, a music student at Royal Holloway, gives her advice to other students coming out of university with a degree in music.