With this piece of work, School of Communication Arts students, Adam Newby and Will Wells, attempt to capitalise on the feeling of nostalgia. Understanding that Sky has now been around for 25 years, and that many people have grown up with the brand, the students wrote copy that tries to elicit an emotional response.
What we like about this piece is the use of telescopic text to create interactive adverts. It makes them feel as if they're not just another print ad. They're something special and innovative, just like Sky.
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