Twitter Facebook Vimeo

Student's Telescopic Nostalgia for Sky

32 sec read
11:15 AM | 21 September 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

With this piece of work, School of Communication Arts students, Adam Newby and Will Wells, attempt to capitalise on the feeling of nostalgia. Understanding that Sky has now been around for 25 years, and that many people have grown up with the brand, the students wrote copy that tries to elicit an emotional response.

What we like about this piece is the use of telescopic text to create interactive adverts. It makes them feel as if they're not just another print ad. They're something special and innovative, just like Sky.

Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.

Please log in or sign up before participating in the conversation.

More stories

  1. Genius pizza resume is the best thing you'll see today

    Everyone loves a bit of Photoshop sprinkled on their pizza right? Zvina Luke certainly does

  2. Students redesign Skittles for the colour blind

    The colourful and creative marketing of Skittles is turned on its head when you think about it from the perspective of someone with colour blindness.

  3. Do I have the right skills for this job?

    Getting the right job is important, and so you must consider how the skills you have will help you land your dream job.

  4. Why exams shouldn’t matter (even though they do)

    Success isn't always achieved through getting great results at school and uni. Some of the world's most successful people didn't go to either.

  5. Contemporary tribute to father of modern printing

    Spanish design studio BLOCD have paid tribute to the father of modern printing with a sweet treat.

  6. Character traits that could be holding you back from achieving your goals

    No matter what your goals are, these common characteristics could be holding you back from achieving your aims.