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Students plot a violent Halloween for Harvey Nichols

57 sec read
11:00 AM | 3 November 2014
by Jim Compton-hall
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The spookiest holiday has passed us by once again. And while for many it merely meant kick-ass costumes, gorging on sweets you bought for trick or treaters and scaring the hell out of your housemates with rubber spiders, these Miami Ad School students also saw it as an opportunity to get some brilliant work done.

Joaquín Alvarez Limón and Soham Chatterjee created these scary ads for Harvey Nichols in a way that is on brand and yet still manages to shock and surprise us. It's the perfect combination of "that's an interesting, disruptive idea" and "yeah, the brand would actually do this". 

Here's what they said of the piece:

"When it comes to the Harvey Nichols Halloween Sale, one should fear the living shoppers more than the dead. Because for such slaughtered prices shoppers can slaughter other shoppers to get whatever they want."

Capitalising even more from everybody's favourite scary holiday, Soham and Joaquin sought out opportunities to get their work featured all over the internet. A very quick turn around plus putting the effort into promotion has given this creative team a brilliant start to their career.

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