Twitter Facebook Vimeo

Students' idea to power Brazil's Favelas during the World Cup

45 sec read
11:45 AM | 18 July 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Adam & Mathias, students from London's School of Communication Arts, came up with this kick-arse idea to power the favelas (slums) of Rio de Janeiro.

People living in the favelas currently risk their lives just to collect a little electricity to power their homes. This idea would remove that risk and give them enough power to last until the Brazil Olympics when, presumably, another couple of years power could be collected.

Any idea that helps people is great. But perhaps the political impact of this idea is what would make it truly incredible. The Brazilian government has been accused of hosting the World Cup to distract from the country's problems such as poverty. Therefore, using the World Cup to further highlight this issue and provide help to those who need it would have had tremendous impact.

This work is among the winners of Future Lions 2014.

Credits

Art Director: Adam Radi
Copywriter: Mathias Trads

Please log in or sign up before participating in the conversation.

More stories

  1. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  2. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  3. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

  4. Top tips from creative industry masters

    We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'

  5. 9 TED Talks you should watch to build a strong career

    A roundup of the best TED Talks to help you build the best and strongest career possible.

  6. 6 suggestions for those graduating with a degree in music

    Isobel Leventhorpe, a music student at Royal Holloway, gives her advice to other students coming out of university with a degree in music.

×