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Students' idea to power Brazil's Favelas during the World Cup

45 sec read
11:45 AM | 18 July 2014
by Jim Compton-hall
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Adam & Mathias, students from London's School of Communication Arts, came up with this kick-arse idea to power the favelas (slums) of Rio de Janeiro.

People living in the favelas currently risk their lives just to collect a little electricity to power their homes. This idea would remove that risk and give them enough power to last until the Brazil Olympics when, presumably, another couple of years power could be collected.

Any idea that helps people is great. But perhaps the political impact of this idea is what would make it truly incredible. The Brazilian government has been accused of hosting the World Cup to distract from the country's problems such as poverty. Therefore, using the World Cup to further highlight this issue and provide help to those who need it would have had tremendous impact.

This work is among the winners of Future Lions 2014.


Art Director: Adam Radi
Copywriter: Mathias Trads

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