Student work to promote artists on the underground
We spoke to Miami Ad School students behind this multi-award winning piece of work.
Frank Garcia, Guila Magaldi and German Rivera Hudders, students from New York's branch of Miami Ad School, recently produced this piece for Pandora (a free online music/radio service that has annoyingly been unavailable in the UK ever since just after I got addicted to it... sigh).
We caught up with the students behind this piece to find out more about what inspired this idea.
How did you think of the idea?
As creative people we are always thinking of stuff. It could be advertising, it could be a gadget, a show, or just what if the world stopped spinning. One of the topics we kept coming back to was the wasted talent in the subways. And we started concepting on our own around that. Then, as if serendipity was all too real, we got a brief that was as simple as it was ambitious – we were asked to help a brand save one aspect of the arts. And what we chose to save was subway musicians.
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