Yusol Shim, a student from KyungHee University has been awarded a Cannes Future Lion award for an idea that uses Snapchat to connect struggling bullying victims with healthcare professionals to make help more accessible and private.
Creating a quick and confidential way, in which young people are able to seek help knocks down any barriers that have been created around the subject, in that bullying is quite a taboo subject when talking to the victim. Often they can feel afraid and even ashamed about speaking to someone without the fear that their peer group will find out.
By teaming up with a platform like Snapchat that is aimed directly at the target audience, it is easy to see why the idea won a Future Lions award.
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