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01:24 min watch
11:30 AM | 5 August 2015
by Kelly Jolliff
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A creative team from Miami Ad School came up with this innovative idea to reduce drink driving. The solution? Safe stamp. A flat microchip, applied with temporary tattoo paper, will be stamped on people in bar or clubs to measure their blood alcohol content through their skin.

Divya Seshadri and Meghan D. O’Neill created the stamp. By not leaving it up to chance for people to realise if they are over the limit or not, they will be able to see that once the stamp glows blue, they have exceeded the legal driving limit. And if they don't, a friend or passer-by can spot that they are over the limit to prevent any accidents.

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