Snapchat recently introduced a series of filters and lenses that users can use to make more enjoyable your selfies. Precisely thanks to this feature, students (Dhanush Paramesh, Waner Almeida, Rajath Ramamurthy) from Miami Ad School came up with an idea that could help prevent retinoblastoma, a type of eye cancer that affects only children.
The idea to introduce a filter that would take a picture with the flash on, detect for the white pupil would then return a diagnosis. With the help of this filter, detection of Retinoblastoma could become a lot simpler, easier, and faster considering the wide use of Snapchat amongst parents and their children.
"With the help of this filter, a lot of lives can be saved and the suffering can be reduced."
The team behind the work said they “found the whole concept of filters and lenses fascinating and we wanted to use them to actually make a difference. After a lot of research, we found out about this terrible disease and things just fell in place. We are quite sure that with the help of this filter, a lot of lives can be saved and the suffering can be reduced.”
Copywriter: Dhanush Paramesh
Art Directors: Waner Almeida, Rajath Ramamurthy
For more great work, view more student work this way.
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