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24 sec read
12:49 PM | 30 July 2013
by Adam Oldfield
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Swedish households throw away one million tonnes of food each year. This waste creates half a tonne of unnecessary carbon dioxide. 

The equivalent in money is 800 Euros simply thrown away. A large proportion of this food is past it's expiry date.

, one of Sweden's largest grocery stores with it's eco friendly philosophy was a perfect catalyst to raise awareness, change behaviours whilst building loyalty.Watch the video above. 


Copywriter: Arvid Rindborg
Art Director: Felipe Montt
School: Berghs School of Communications
Future Lions Winner 2010

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