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Raise To Peak

32 sec read
14:30 PM | 18 April 2014
by Adam Oldfield
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Good education is important for everyone, Raise To Peak encourages US school pupils to help give other students a better future by also providing themselves with strong education. People aren't always ready and willing to help others, especially young people.

This idea works well as it helps people to help themselves. Helping other people (and thus the solution to the brief) is a by product of that. Sometimes an indirect way to solving a brief can be more effective and it's always worth exploring different routes.

Credits

Art Director: Isabelle Österlund
Copywriters: Anna Sager & Anna Werkell
School: Berghs School of Communications

Awards

One Show 2013 – Merit, Integrated Branding Campaign

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