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Preparation H adverts with a tiny difference

36 sec read
13:00 PM | 20 November 2014
by Jim Compton-hall
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Some wonderful adverts for Preparation H by Miami Ad School students.

Creatives from Miami Ad School Rajath RamamurthyTamas Kovacs and Tosan Matthews cooked up this treat of an execution for Preparation H.  

"With Preparation H Suppositories, it's all about the small changes you make on the inside that allow you to do more on the outside. So we showed it in a fun and humorous way."

These adverts look brilliant (we thought they were real ads when we first saw them) but what makes this campaign stand out is the single, solid idea that is executed with a very simple approach. Each advert communicates the message "using Preparation H will help you feel better, and feeling better will mean you do better at what you do" in a way that is instantly understandable.

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