"With Preparation H Suppositories, it's all about the small changes you make on the inside that allow you to do more on the outside. So we showed it in a fun and humorous way."
These adverts look brilliant (we thought they were real ads when we first saw them) but what makes this campaign stand out is the single, solid idea that is executed with a very simple approach. Each advert communicates the message "using Preparation H will help you feel better, and feeling better will mean you do better at what you do" in a way that is instantly understandable.
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