Penguin books are a piece of art: English heritage at its best. But with the introduction of digital wizardry, the Penguin paperback has been shelved in favour of audio books and online apps. But no matter how you read it, Penguin is renowned for telling a good story.
So to catapult them into the new media age, creative pair Peter Ammentorp and Nicolai Villads created a Twitter-style book, written by people all over the world. Anyone and everyone could join in, write a few lines of the story using their Twitter account and get involved in creating the biggest story ever told.
This, quite rightly picked up a Future Lions award back in 2010, a throughly deserved win for it's simple idea, encapsulated in a beautifully crafted video.
Future Lions 2010 - Winner
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