Twitter Facebook Vimeo

Penguin's Twitter Tales

42 sec read
8:25 AM | 4 July 2013
by Adam Oldfield
   •       •    Watch later
Want your writing featured?

Penguin books are a piece of art: English heritage at its best. But with the introduction of digital wizardry, the Penguin paperback has been shelved in favour of audio books and online apps. But no matter how you read it, Penguin is renowned for telling a good story. 

So to catapult them into the new media age, creative pair Peter Ammentorp and Nicolai Villads created a Twitter-style book, written by people all over the world. Anyone and everyone could join in, write a few lines of the story using their Twitter account and get involved in creating the biggest story ever told.

This, quite rightly picked up a Future Lions award back in 2010, a throughly deserved win for it's simple idea, encapsulated in a beautifully crafted video.

Credits

Copywriter: Peter Ammentorp
Art Director: Nicolai Villads
School: Danish School of Media

Awards
Future Lions 2010 - Winner

More stories

  1. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  2. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  3. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  4. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  5. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

  6. Top tips from creative industry masters

    We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'

×