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Pass it on

25 sec read
11:24 AM | 11 February 2014
by Adam Oldfield
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Pass on adverts and go straight to the video content. Swedish students from Berghs School of Communications have come up with this interesting idea to jump adverts via social media sharing.


An interesting idea for a newspaper's website. Instead of being forced to watch adverts at the top of any and all videos, users get the option to "Pass it on" AKA share the article via social media. The user gets to skip the advert, the newspaper reaches more people with the article and the advertiser also reaches a larger audience. It's win, win, win.

Credits

Idea generator: August Hernmarck
Concept and video: Jonas Eltes
Concept polishing and copy: Fredrick Lewandowski
School: Berghs School of Communication

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