Twitter Facebook Vimeo

NOOKA – Augmented Reality Accessorizer

23 sec read
12:40 PM | 25 March 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

A piece of student work that utilises augmented reality to allow consumers to try on different watches before potentially buying one.

Miami Ad School students came up with this idea for NOOKA. It's an innovative way to utilise augmented reality and drive sales for NOOKA watches. Award shows and audiences alike often reward new uses of technology so the next time you're asked to create a print ad, why not think about how you can play and experiment with technology like these guys did?

Credits

Art Director: Arild Orholm
Copywriter: Naari Edinger

Awards

One Show - Merit, Innovative Marketing

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×