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NOOKA – Augmented Reality Accessorizer

23 sec read
12:40 PM | 25 March 2014
by Jim Compton-hall
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A piece of student work that utilises augmented reality to allow consumers to try on different watches before potentially buying one.

Miami Ad School students came up with this idea for NOOKA. It's an innovative way to utilise augmented reality and drive sales for NOOKA watches. Award shows and audiences alike often reward new uses of technology so the next time you're asked to create a print ad, why not think about how you can play and experiment with technology like these guys did?

Credits

Art Director: Arild Orholm
Copywriter: Naari Edinger

Awards

One Show - Merit, Innovative Marketing

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