Miami Ad School students take gaming to a whole new level with their Minecraft Rebuild campaign.
Miami Ad School students take gaming to a whole new level with their Minecraft Rebuild campaign. After the Nepal Earthquake disaster, students Dhanush Paramesh, Upaasana Rajaram, Rati Ghosh and Joseph Thomas thought of an inventive way to approach the relief efforts by using Minecraft as a platform.
After a players Minecraft world was shattered by a simulated earthquake, gamers were encouraged to make small in-game purchases in order to rebuild their world. All these purchases would then be donated to the relief efforts. Thus a connection was made between virtual charity and actual results.
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