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42 sec read
13:45 PM | 24 April 2014
by Jim Compton-hall
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Here's a piece of student work with a great bit of planning behind it. 

Whilst the creative work isn't mind blowing, the strategic idea and proposition behind this campaign to get more trees planted in New York City are just fantastic. 

By offering the trees as a gift for new born babies, the students have moved Million Trees NYC away from just another green charity and into a unique position. As the film states, it's giving people a reason to care about planting trees. 

It's the perfect fit for such a charity. Having a tree planted for someone's birth is a symbolic gesture that you care about preserving the world for them. It's also a gift they can grow up with and will always have around for, hopefully, their entire life. 

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