Here's a piece of student work with a great bit of planning behind it.
Whilst the creative work isn't mind blowing, the strategic idea and proposition behind this campaign to get more trees planted in New York City are just fantastic.
By offering the trees as a gift for new born babies, the students have moved Million Trees NYC away from just another green charity and into a unique position. As the film states, it's giving people a reason to care about planting trees.
the perfect fit for such a charity. Having a tree planted for someone's
birth is a symbolic gesture that you care about preserving the world for
them. It's also a gift they can grow up with and will always have
around for, hopefully, their entire life.
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Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
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Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
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Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
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We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.