Twitter Facebook Vimeo

IBM: Project Accel

32 sec read
23:39 PM | 15 July 2013
by Adam Oldfield
   •       •    Watch later
Want your writing featured?

Picking up a Future Lions award this year, students from Creative Circus were challenged to think up an initiative to help overpopulation.

Their idea was to eliminate traffic jams in overpopulated cities around the world. Currently there is 1 billion cars on our streets, with 2 billion predicted in only seven years time. 

Matching up with IBM's computing prowess, an app would automatically suggest routes for drivers to take and escape congestion. You also learn how much energy you save and can share trips with Facebook friends that live locally.

Copywriter: Devin McGillivary
Art Director/Motion: Jarrett Jamison
Art Director: Verenice Lopez
Motion: Bradley Daniely
School: The Creative Circus

Future Lions 2013 - Winner

More stories

  1. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  2. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  3. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  4. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.

  5. 8 ways to smash your last year at university

    Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.

  6. Book Review: The Typography Idea Book by Steven Heller & Gail Anderson

    We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.