This incredible prank/experiment from Doug and Mikael saw the creative team heading into London art galleries such as the Tate Modern and the Saatchi Gallery attempting to become art.
As they stood next to paintings and other art, ping pong balls in their mouths, visitors crowded round them to take photos. Of course the stunt gained attention, not just from agencies but also from news outlets across the world (see below).
Although Doug and Mikael never came to a definitive conclusion about whether or not they truly became art, they most certainly did become a piece of popular culture.
The Huffington Post
Creatives: Doug Fridlund and Mikael Alcock
D&AD Awards - Best of Year