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Fridge Cam

32 sec read
14:58 PM | 15 November 2013
by Jim Compton-hall
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This is a neat idea from Germany. Tackling energy wastage caused by leaving your fridge door open whilst you decide what to eat, this Fridge Cam would allow you to see and choose your food whilst the fridge door is still closed.

However we wonder how much energy it would actually save. Having to have a web cam constantly on (or at least on standby) inside your fridge isn't extremely environmentally friendly. Not to mention the energy used in the production process of these cameras, perhaps there's things to be ironed out.

Credits

Art Director / Copywriter: César Farah
Creative Director: Jo Marie Farwick

Awards

Future Lions 2013 Finalist

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