This is a neat idea from Germany. Tackling energy wastage caused by leaving your fridge door open whilst you decide what to eat, this Fridge Cam would allow you to see and choose your food whilst the fridge door is still closed.
However we wonder how much energy it would actually save. Having to have a web cam constantly on (or at least on standby) inside your fridge isn't extremely environmentally friendly. Not to mention the energy used in the production process of these cameras, perhaps there's things to be ironed out.
Future Lions 2013 Finalist
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.