Fairy washes up: a social mission to clean up the world's oceans
Heston and Butler, a creative team emerging from Bucks Ad School, have come up with this interesting way to help rid the oceans of the millions of plastic bottles that are dumped there.
Instead of creating more bottles, Fairy would recycle old ones that have been retrieved from the sea, thus reducing the amount of plastic clogging up our oceans and raising awareness of the problem.
We caught up with Joe Heston and Jake Butler to find out a little more about the project.
"Fairy is recognised by the RSPB charity as the best product for cleaning birds after oils spills, and Fairy donates products for use during such disasters. Because of this, Fairy is in a prime position to run an on brand campaign that preserves and improves the quality of the world's oceans. In doing so, Fairy would become recognised as a global corporation that is taking responsibility and giving something back."
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