Twitter Facebook Vimeo

Fairy washes up: a social mission to clean up the world's oceans

52 sec read
23:45 PM | 30 October 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Heston and Butler, a creative team emerging from Bucks Ad School, have come up with this interesting way to help rid the oceans of the millions of plastic bottles that are dumped there.

Instead of creating more bottles, Fairy would recycle old ones that have been retrieved from the sea, thus reducing the amount of plastic clogging up our oceans and raising awareness of the problem.

We caught up with Joe Heston and Jake Butler to find out a little more about the project.

"Fairy is recognised by the RSPB charity as the best product for cleaning birds after oils spills, and Fairy donates products for use during such disasters. Because of this, Fairy is in a prime position to run an on brand campaign that preserves and improves the quality of the world's oceans. In doing so, Fairy would become recognised as a global corporation that is taking responsibility and giving something back."


Got any of your own work that you would like us to feature? Send it over and we'll take a look.

Please log in or sign up before participating in the conversation.

More stories

  1. Job hunting tactics you need to know

    We all know that job hunting can be daunting and a tad tedious, so I've gathered a couple of tips you can apply when on the hunt.

  2. Awkward things clients say that drive you crazy

    We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.

  3. Distractions and focus

    In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.

  4. Must-have skills for every graduate

    Before you leave university, make sure you have developed these skills to show future employers.

  5. Portfolio Porn

    Take a look at the these irresistibly creative portfolio designs for some serious inspiration.

  6. FutureRising's playlist: Walking to work

    For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.

×