Expect the Unexpected – National Trust's extreme makeover
You may remember this "leaked National Trust advert" that appeared on the internet recently. Given it's an incredibly entertaining way to spend one and a half minutes, it quickly picked up steam on Twitter and other social media. This was further perpetuated by articles from the likes of The Telegraph, BBC, Daily Star, The Drum and Liveleak.
As many had predicted, it was in fact a response to a D&AD student brief. That's right, a couple of students, from the University of Gloucestershire, created a video that cost them nothing and not only did it go super viral, it also won a D&AD pencil. Plus, National Trust even tweeted to say that while it wasn't their work, thumbs up to the creators.
If this isn't proof that you can do great things no matter your budget or your experience then I don't know what is.
The unexpected tone of voice is what makes this video so good. There are similar style videos around on the internet but no one's ever thought to talk about nature in that way... and certainly not with a traditional heritage brand.
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Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
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Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
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8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.