Twitter Facebook Vimeo

Donate by Update: A new opportunity for (PRODUCT)RED

1 min, 5 sec read
14:15 PM | 21 August 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

Apple sells PRODUCT(RED) merchandise to help fight for an AIDS-free generation and to raise money for the Global Fund. But if you don't need a new iPod, or an iPad case, then you have little reason to engage with this very deserving cause. Add to that the extortionate prices Apple charges and the uncertainty of how much of the profits actually get donated and it becomes clear that Apple are probably missing out on a lot of people.

This prompted Tim Blaney Davidson and Bastian Lievers, students from the Willem de Kooning Academie Rotterdam, to come up with this idea. On World AIDS Day, Apple would make available an optional update to all iOS7 users costing just $0.99 giving everyone an easy, and not too expensive, way to donate. The total revenue from the millions of Apple users would add up to a huge donation to the cause.

It's unclear from the video exactly what an updated device would receive. From the images it appears users would just get some red wallpapers and a free MP3 of U2's World AIDS Day Song. It would be nice to see how the idea would encourage users to update.


Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.

Please log in or sign up before participating in the conversation.

More stories

  1. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  2. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  3. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  4. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  5. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

  6. FutureRising's Playlist: Friday Office Feeling

    For this week's playlist in our Spotify series, we're the soundtrack to your office fun with the 'Friday Office Feeling' playlist.

×