Apple sells PRODUCT(RED) merchandise to help fight for an AIDS-free generation and to raise money for the Global Fund. But if you don't need a new iPod, or an iPad case, then you have little reason to engage with this very deserving cause. Add to that the extortionate prices Apple charges and the uncertainty of how much of the profits actually get donated and it becomes clear that Apple are probably missing out on a lot of people.
This prompted Tim Blaney Davidson and Bastian Lievers, students from the Willem de Kooning Academie Rotterdam, to come up with this idea. On World AIDS Day, Apple would make available an optional update to all iOS7 users costing just $0.99 giving everyone an easy, and not too expensive, way to donate. The total revenue from the millions of Apple users would add up to a huge donation to the cause.
It's unclear from the video exactly what an updated device would receive. From the images it appears users would just get some red wallpapers and a free MP3 of U2's World AIDS Day Song. It would be nice to see how the idea would encourage users to update.
Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.