Twitter Facebook Vimeo

DogShare

34 sec read
10:21 AM | 14 February 2014
by Adam Oldfield
   •       •   
Become an FR Writer

SCA students came up with this initiative for the Department of Health that would encourage families to get more exercise and help elderly pet owners out at the same time.


The creative team GoodCop/BadCop (who studied at SCA) came up with this nice idea to match families with elderly dog owners in an attempt to get everyone exercising a little bit more.

Dog owners are 34% more likely to reach the recommend 150 minutes of exercise that everyone should have each week and with 1.5 million elderly people with dogs in the UK, it makes a strong case for this solution.

With some strong insights to back up this idea, it not only encourages people to exercise, but also helps elderly people ensure their dog gets enough exercise too.

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×