The creative team GoodCop/BadCop (who studied at SCA) came up with this nice idea to match families with elderly dog owners in an attempt to get everyone exercising a little bit more.
Dog owners are 34% more likely to reach the recommend 150 minutes of exercise that everyone should have each week and with 1.5 million elderly people with dogs in the UK, it makes a strong case for this solution.
With some strong insights to back up this idea, it not only encourages people to exercise, but also helps elderly people ensure their dog gets enough exercise too.
D&AD Student Awards 2013 - Best of Year
The evolution of creativity
Dipika Rangasami explores the meaning behind being creative and how the term previously reserved for specialist creators is todays hottest word in every industry.
We’ve all been there
Beatrice Withers Green explains why it's okay to not know what career you will have after graduating from university.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.