The creative team GoodCop/BadCop (who studied at SCA) came up with this nice idea to match families with elderly dog owners in an attempt to get everyone exercising a little bit more.
Dog owners are 34% more likely to reach the recommend 150 minutes of exercise that everyone should have each week and with 1.5 million elderly people with dogs in the UK, it makes a strong case for this solution.
With some strong insights to back up this idea, it not only encourages people to exercise, but also helps elderly people ensure their dog gets enough exercise too.
D&AD Student Awards 2013 - Best of Year
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