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Creative use of media for Nike advertising

20 sec read
12:15 PM | 23 May 2014
by Jim Compton-hall
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This piece of student work, by Jon Vella at Falmouth University, utilises media in a creative way to strengthen the message and deliver it with perfect timing.

Jon Vella, an advertising student from Falmouth University, created this campaign for Nike. The media choices are the strongest part of this campaign, ensuring the message is delivered to the right people at the right time. They help people to fight the everyday battles of staying fit and healthy which not only strengthens the work but allows Nike to hold a constant motivating position in consumer's minds.

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