It's clear the students have really thought about how to bring the message to their audience in a way that is eye catching and disruptive but not annoying or time consuming. We caught up with them about it.
"The most important thing that we came across is that people, even if you give them an offer, are not willing to spend time signing up. So, making people log in was something we thought wouldn't, in a real world, garner donations. But with Apple they are already logged in, buying music, apps, games etc. Plus we wanted to catch the user in a moment where he won't have to do much to donate."
Wondering where this kind of idea comes from?
"We were pretty moved by the condition of civilians in South Sudan. We came across videos that shook us up. We were interning at Y&R NY at that time and during one of the brainstorming sessions we thought about using a technology that people use frequently, easily."
Have you got some great work in your portfolio? Tell us about it and we might feature you on FutureRising.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.