It's clear the students have really thought about how to bring the message to their audience in a way that is eye catching and disruptive but not annoying or time consuming. We caught up with them about it.
"The most important thing that we came across is that people, even if you give them an offer, are not willing to spend time signing up. So, making people log in was something we thought wouldn't, in a real world, garner donations. But with Apple they are already logged in, buying music, apps, games etc. Plus we wanted to catch the user in a moment where he won't have to do much to donate."
Wondering where this kind of idea comes from?
"We were pretty moved by the condition of civilians in South Sudan. We came across videos that shook us up. We were interning at Y&R NY at that time and during one of the brainstorming sessions we thought about using a technology that people use frequently, easily."
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