Build the I'mpossible
Jessica Alley and Laura Courtright produced this fantastic work for Pencils of Promise which combines striking branding, product design and strong advertising.
An incredible piece of student work that spans across advertising, branding and product design. The aim of this work is to build awareness of Pencils of Promise and to raise funds for education in Nicaragua, Laos, and Guatemala.
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The behavioural shift: 3 key challenges for branding
Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.
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Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.