How do you turn an economic powerhouse into a force for good? Here's one way. Students from Berghs School of Communications came up with this idea for online Swedish marketplace Blocket.se.
The students used Blocket's scale and network to overcome a common issue within society called, Jantelagen. A term used to downplay your own abilities but focus on your abilities within a collective. It’s worth reading about the Law of Jante for more information.
From simply a marketplace for goods, students created Blocket Knowlegde where people of Sweden could brag about their talents and abilities so others could connect with them to learn skills they don’t possess.
How could you do good by utilising a brand's assets or adding to their offering?
Project manager: Matilda Hjälmeby
Strategist: Malin Erkander
Digital Creative: Sara Gärdegård
Graphic design: Wiktoria Rudolfsson
Art director: Amelie Dunge
Copywriter: Urban Wirdheim
Public relations: Olle van keppel
School: Berghs School of Communications
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