Another winner from this year's Future Lions tackles illiteracy in India. It's a country with 780,000,000 people who cannot read or write.
The idea was to bring books not used in developed countries to India. Amazon would collect books that go unused, by asking customers to return books in packaging supplied with purchased items.
The project would help improve India's literacy and spread the word across India about Amazon. Watch the video above.
Future Lions 2013 Winner
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