Students, Lena Paik and Nicholas Cheong from Singapore have come up with this marketing idea for fashion retailer ASOS that creates competition amongst fashionistas.
Students from Singapore, at Lasalle College of the Arts, created this wonderful idea for ASOS that encourages people wearing similar outfits to face off against each other and see who's wearing it the best.
We love the element of competition that this brings out. Every time two or more people have similar looking clothes it never goes unnoticed and turning that into a game would be great fun.
Perhaps there needs to be a little more thought about why people would do this though. What do they really get from it? Because I'm not sure that just an ego-boost for the most fashionable people is all that appealing...
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