Students, Lena Paik and Nicholas Cheong from Singapore have come up with this marketing idea for fashion retailer ASOS that creates competition amongst fashionistas.
Students from Singapore, at Lasalle College of the Arts, created this wonderful idea for ASOS that encourages people wearing similar outfits to face off against each other and see who's wearing it the best.
We love the element of competition that this brings out. Every time two or more people have similar looking clothes it never goes unnoticed and turning that into a game would be great fun.
Perhaps there needs to be a little more thought about why people would do this though. What do they really get from it? Because I'm not sure that just an ego-boost for the most fashionable people is all that appealing...
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
The wug life of a linguist
Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.
Let your voice ‘BeHeard’ with VocaliD
Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.
Lazy CVs destroy job seekers’ chances of landing dream jobs
Job seekers aren’t landing jobs because they don’t spend enough time on their CV.
Distractions and focus part 2
Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.
How to doodle online
Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.
Is journalistic objectivity possible in today’s society?
Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.