Students from Singapore, at Lasalle College of the Arts, created this wonderful idea for ASOS that encourages people wearing similar outfits to face off against each other and see who's wearing it the best.
We love the element of competition that this brings out. Every time two or more people have similar looking clothes it never goes unnoticed and turning that into a game would be great fun.
Perhaps there needs to be a little more thought about why people would do this though. What do they really get from it? Because I'm not sure that just an ego-boost for the most fashionable people is all that appealing...
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Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.