Okay, so were not quite au fait with all the ad jargon and acronyms but we most certainly make up for it with eagerness, attitude and a sense of novelty. After landing a three week placement at digital agency Holler, George (my creative partner) and I decided that we couldn't just head in empty handed, that'd be rude!
"Our first thought was 'lets make a cake!' then we realised that’s the most thoughtless, un-creative thing we could do."
Our first thought was "lets make a cake!' then we realised that’s the most thoughtless, un-creative thing we could do and besides we’d fuck it up or eat it before we got there. We asked ourselves how we could spread noise around the office that Holler has new interns, and not boring average ones at that. We took a long, hard look at ourselves and decided, we like to party. Thus the Holler Intern Lucky Dip was born.
We gathered curiosities that said something about our eclectic personalities, some weird, some wonderful. From used paint caps to a can of imported Malaysian-probably-illegal energy drink, a painting of a partridge, Nag Champa incense, the ultimate frisbee, a penknife and a whole bunch of other stuff.
We wrapped it all up with strict instructions to photograph your item(s) and tweet using #HollerInterns to nominate another person from the agency to pick next.
The result? Our names and project were spread around the agency and over Twitter. We met a bunch of new people, had good ol’ chats about stuff that isn’t advertising, gave our new friends some firsts (surprisingly no one had tried the Malaysian rocket fuel drink) and we got to make something with our hands and make people laugh (whether it was because they got a good gift or a shit one).
One last thing I would like to stress is that going on placement is really fun, agencies are really fun places full of really fun people. Don't get too hung up on being ultra professional. If you're a bit of a nerdy goofball like me then be a nerdy goofball. Speak to your new found compadres like you would, well, a compadre, find something interesting to talk about – not just advertising. They'll appreciate it.
The evolution of creativity
Dipika Rangasami explores the meaning behind being creative and how the term previously reserved for specialist creators is todays hottest word in every industry.
We’ve all been there
Beatrice Withers Green explains why it's okay to not know what career you will have after graduating from university.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.