Twitter Facebook Vimeo

Standing out and being remembered on placement

2 min, 9 sec read
22:45 PM | 15 August 2014
by Tom Carter
   •       •    Read later
Want your writing featured?

Think different. Yup, stolen from Apple (TBWA\Chiat\Day) but I couldn’t think of a more relevant quote that summarises the stuff I’m about to talk to you about. In fact, it is probably the most relevant quote to work by as a creative person but that's another story all together.

"What if they don’t remember me?"

Anyway, after landing my first ever placement with my partner at music based agency Frukt I celebrated with a beer and began, as most critical thinkers do, imagining every potentially shit scenario that could occur over the two week period. Some pretty ridiculous things popped into my head (we won’t go there). 

Eventually I boiled my negative thinking down to: What if they don’t remember me? What if a summary of my time spent there accumulates to a mere "meh" from the people I worked with? What if I’m just "the intern"? What if I attempted to fist bump a million pound client while proceeding to snort laugh resulting in spitting boiling hot coffee over the creative director and they still don't remember me?! (We went there.)

So I set myself a little task to ensure we would stand out* above the noise. I wanted to break the ice and show the people at Frukt that we weren’t your ordinary ad students, because well, we’re not. (And you shouldn’t be either!)

"It showed we really wanted to be there"

Frukt are fuelled by music, both George and I too. We remembered the feelings of excitement and curiosity of receiving a nondescript mix cd-r with handwritten track listings and dodgy album artwork. We figured our soon-to-be colleagues would know that feeling too and that it’d be a good way to introduce ourselves. So that is exactly what we did. A bespoke mix cd, featuring a 30 minute set by George and a handful of curated tracks by myself.

"At every future placement, we want to find a way to get people talking about us"

It went down well, I’m not sure if all 50 copies were listened to but hey, that doesn’t matter, it was fun to make and it showed we really wanted to be there. At every future placement, we want to find a way to get people talking about us and show them that we’re not just "the interns".

*In retrospect my creative partner is called George Michael, he’s half cypriot with a handlebar moustache, I wear glasses have huge holes in my ears and an extremely bouncy walk.

Please log in or sign up before participating in the conversation.

More stories

  1. Awkward things clients say that drive you crazy

    We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.

  2. Distractions and focus

    In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.

  3. Must-have skills for every graduate

    Before you leave university, make sure you have developed these skills to show future employers.

  4. Portfolio Porn

    Take a look at the these irresistibly creative portfolio designs for some serious inspiration.

  5. FutureRising's playlist: Walking to work

    For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.

  6. London hotspots for getting your work done

    London professional, Tom Withers-Green, on the best places in London to grab a coffee and get your work done.

×